Focused on Your Success …
Benshaw’s leadership team is committed to establishing Benshaw as the Global Leader in Applied Motor Control Solutions. From soft starters, packaged drives and electro-mechanical controls to retrofit products, coordinated systems and custom control solutions … Benshaw’s leadership team is focused on helping customers achieve success in their respective industries and motor control applications.
With over 25 years average experience in the North American motor control industry, our talented leadership team is working diligently to ensure that Benshaw consistently meets or exceeds our customer’s expectations. Key members of the leadership team include:
Pete Morgan, President
Pete Morgan heads up Benshaw’s North American operations and is responsible for its overall success. He has an engineering degree (BSEE) from the University of Pittsburgh and has spent his whole career involved in the motor control industry, including three years working in the United Kingdom. Since 1997, Pete has held senior positions within Aucom North America, Benshaw and Solcon USA. While at Benshaw, Pete established and ran the company’s OEM Division, with responsibility for winning HVAC OEM supply contracts.
Pete’s specialty is engineering and operations, but he also has a strong background in both customer service and supply chain management.
Ron Vines, President – Benshaw Canada Controls
Ron Vines founded Benshaw Canada over 30 years ago, and has built it to be the leading soft starter manufacturer, medium voltage switchgear and motor control packager in Canada. Ron is an expert in industrial motors, starting and protecting motors in severe duty applications, and designing and packaging custom solutions for optimum motor/machine performance. Benshaw Canada is widely recognized as the #1 motor control manufacturer for heavy and severe duty industries.
Ron has also built Benshaw’s sales, service and packaging capabilities in South America over the past 30 years. Today, Benshaw is the leading supplier of severe duty soft starter solutions in South America.
Rich Muraca, Vice President of Sales & Marketing
Rich Muraca, former GM of Benshaw’s OEM Division and recently Director of WEG’s custom panel business, is Benshaw’s Vice President of Sales & Marketing. Rich has over 25 years of experience in the industrial controls and automation industry, having held positions in engineering, operations and sales management. He has earned BSEE and MBA degrees and is considered an industry expert in packaged industrial controls and automation.
Karen Alberts, Manager of Marketing & Ecommerce
Karen Alberts is Benshaw’s Manager of Marketing & Ecommerce. Karen has extensive sales, marketing, application engineering and distribution management experience. Karen has worked in leadership positions at Motortronics, Solcon and Aucom, with an outstanding track record of growing businesses.
Nick Suto, Manager of Services & Systems
Nick Suto, former manager of Inside Sales and Marketing at Benshaw, is our Manager of Services & Systems. Nick has extensive experience in sales, marketing, technical services and application engineering, and is considered an expert in distribution management, customer service support and applications.
Rick Kucik, OEM Sales Manager
Rick Kucik is our OEM Sales Manager, and responsible for helping Benshaw expand our scope of products, technical support and manufacturing capabilities for OEMs. Rick has over 30 years of experience in OEM sales, application engineering, customer services and management.
Jim Clarke, Eastern Region Sales Manager
Jim Clarke is our Eastern Region Sales Manager, responsible for expanding Benshaw’s sales team, customer support and distribution relationships east of the Mississippi. Jim is a 30-year Benshaw veteran with extensive sales, application engineering and management experience.
Kevin Rice, Western Region Sales Manager
Kevin Rice, formerly National Sales Manager at Aucom North America, is responsible for expanding Benshaw’s sales team, customer support and distribution relationships west of the Mississippi river. Kevin has over 25 years of experience in industrial controls and drives, including leadership positions at Motortronics and Aucom.