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Benshaw soft starters are designed from the ground up to perform dependably … even in the harshest industrial environments. We offer best-in-class solutions for continuous duty applications, hazardous locations/conditions, corrosive environments and high vibration operations.
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Benshaw provides a wide range of standard controls and drives for many industries, offering tailored solutions for even the most complex applications.
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Benshaw has grown to become a recognized leader in the design, development and manufacture of mission critical motor controls and drives.
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Applied Motor Controls for

Data Centers

Ensuring Uninterrupted Operations

 In data centers, continuous uptime and energy efficiency are critical. AC induction motors drive essential systems such as cooling fans, chillers, pumps, and backup power equipment to maintain optimal temperature, airflow, and reliability. With our expertise in motor control and automation, we help data centers maximize performance, minimize energy costs, and ensure round-the-clock operational resilience. 

Benshaw Industries Data Centers

Applications

Select a machine to learn more
Pumps
Fans
Compressors

Soft Starter and VFD controllers can improve the pumping processes within the data center industry, no matter the pump type, including:

  • Chilled Water Pumps
  • Condenser Water Pumps
  • Booster Pumps
  • Cooling Tower Pumps
  • Fire Suppression Pumps

If you're looking for the right setup for your site, get in touch with our team, and we'll help you find the best solution for your specific needs.

Contact Our Team
Benshaw Data Centers - Pumps

Soft Starter and VFD controllers can improve airflow processes within the data center industry, no matter the fan type, including:

  • CRAC/CRAH Fans (Computer Room Air Conditioning/Air Handling)
  • Exhaust/Return Fans
  • Chiller/Cooling Tower fans

If you're looking for the right setup for your site, get in touch with our team and we'll help you find the best solution for your specific needs

Contact Our Team
Benshaw Data Centers - Fans

Soft Starter and VFD controllers can improve the various compression processes within the data center industry, including:

  • Refrigeration / HVAC Compressors
  • Chiller Compressors

If you're looking for the right setup for your site, get in touch with our team and we'll help you find the best solution for your specific needs

Contact Our Team
Benshaw Data Centers - Compressors

Packaged just how you need it

LV and MV Motor control products engineered to suit your environment.

e-house installation
TOUCH
Chassis Products
Chassis Products
  • Starters
  • Variable Frequency Drives
  • Contactors & Circuit Breakers
  • Overloads & Motor Protection Devices
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TOUCH
Enclosed Systems
Enclosed Systems
  • Standalone
  • Motor Control Line Ups
  • Arc Fault Panels
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TOUCH
Outdoor Ready
Outdoor Ready
  • Weather protected
  • Skids
  • Containerized

Case Studies

Frequently Asked Questions

What data center equipment benefits from VFDs?

VFDs are ideal for chilled water pumps, cooling tower fans, AHUs, and other critical airflow or fluid circulation equipment. They provide precise motor speed control, improving energy efficiency and reducing mechanical wear.
How do soft starters help data center operations?

Soft starters reduce inrush current during motor startup, lowering mechanical and electrical stress on pumps, fans, and chillers. This enhances reliability and extends equipment life in critical infrastructure.
Can VFDs reduce energy consumption in data centers?

Yes. By modulating motor speed to match cooling or airflow demands, VFDs reduce energy usage on pumps, fans, and chillers, helping lower operational costs and improve PUE (Power Usage Effectiveness).
How do VFDs improve reliability and uptime in data centers?

VFDs provide smooth acceleration and deceleration, reducing mechanical shock and electrical stress. This improves uptime for pumps and fans, which is critical for maintaining continuous cooling in data centers.
Can soft starters minimize maintenance for cooling equipment? Yes. Soft starters reduce wear on belts, bearings, and shafts by smoothing startup, lowering maintenance needs and helping prevent unplanned downtime in high-availability systems.

White Papers