Applied Motor Controls for
Power Generation
Driving Reliable Power
In the power generation industry, reliable motor-driven equipment is critical for continuous, efficient, and safe energy production. AC induction motors power pumps, fans, compressors, cooling systems, and auxiliary machinery across thermal, hydro, and renewable power plants. Our expertise in motor control and automation ensures that power generation facilities operate at peak efficiency, minimize downtime, and maintain the high reliability required to keep electricity flowing.
Applications
Soft Starter and VFD controllers can improve the various chiller operations within the power generation industry, including:
- Cooling Tower Fans
- Air-Cooled Chillers
- Water-Cooled Chillers
If you're looking for the right setup for your site, get in touch with our team, and we'll help you find the best solution for your specific needs.
Soft Starter and VFD controllers can improve the various compression processes within the power generation industry, including:
- Air Compressors
- Instrument Air Compressors
If you're looking for the right setup for your site, get in touch with our team, and we'll help you find the best solution for your specific needs.
Soft Starter and VFD controllers can improve the various conveying processes within the power generation industry, including:
- Belt Conveyors
- Screw Conveyors / Augers
- Bucket Elevators
- Ash Handling Conveyors
- Fuel Feed Conveyors
If you're looking for the right setup for your site, get in touch with our team, and we'll help you find the best solution for your specific needs.
Soft Starter and VFD controllers can improve airflow processes within the power generation industry, no matter the fan type, including:
- Forced Draft Fans
- Induced Draft Fans
- Primary Air Fans
- Cooling Fans
- Ventilation Fans
If you're looking for the right setup for your site, get in touch with our team, and we'll help you find the best solution for your specific needs.
Soft Starter and VFD controllers can improve the pumping processes within the power generation industry, no matter the pump type, including:
- Centrifugal Pumps
- Boiler Feedwater Pumps
- Cooling Water Pumps
- Circulating Pumps
- Condensate Pumps
- Fuel Transfer Pumps
If you're looking for the right setup for your site, get in touch with our team, and we'll help you find the best solution for your specific needs.
Packaged just how you need it
LV and MV Motor control products engineered to suit your environment.

- Starters
- Variable Frequency Drives
- Contactors & Circuit Breakers
- Overloads & Motor Protection Devices

- Standalone
- Motor Control Line Ups
- Arc Fault Panels

- Weather protected
- Skids
- Containerized
Case Studies
Frequently Asked Questions
VFDs are commonly used on pumps, fans, blowers, conveyors, and auxiliary motors in power plants. They provide precise speed control, improve energy efficiency, and reduce mechanical wear on critical systems.
Yes. By adjusting motor speed to match load demand, VFDs reduce energy consumption on pumps, fans, and other auxiliary equipment, improving overall plant efficiency and reducing operating costs.
Yes. By minimizing mechanical shock during startup, soft starters lower wear on bearings, shafts, and couplings, reducing maintenance needs and preventing unplanned downtime.









