Benshaw Partner Portal

Webstore and Partner Portal

Benshaw Inc. is pleased to announce the relaunch of Benshaw Express — our applied motor controls superstore — along with a new partner portal designed to help accelerate business processes and strengthen relationships with key customers and distributors.

Benshaw Express - Applied Motor Controls Superstore

Benshaw Express

Our new webstore provides direct access to “Web-Stocked” and “QuickShip Modified” motor control products from Benshaw. Product lines represented in the webstore include Benshaw low and medium voltage soft starters, variable frequency drives and full voltage controls.

Important features of the webstore include an extensive parts and accessories inventory, wholesale pricing for authorized distributors, and, in the near future, a full integration with Benshaw’s internal business systems.

Customers can access the new webstore from Benshaw’s website at, or directly at

Benshaw Partner Portal

Benshaw Partner PortalThe new Benshaw Partner Portal provides information resources and collaboration tools for Benshaw’s sales and marketing team members, key customers and distribution partners. The platform also includes an interactive online training center to facilitate new product training and other topics of interest.

Authorized resellers can access the Benshaw Partner Portal by contacting their Benshaw sales representative.

Karen Alberts, Manager, Marketing & Ecommerce at Benshaw, says “Valued distributors, sales reps and key customers can use the new Benshaw Partner Portal as an ‘information hub’ for accessing and exchanging ideas and information related to Benshaw products, applications and the motor control market. It is a treasure trove of selling, marketing and service tools.”

Pete Morgan, President of Benshaw Inc., says “At Benshaw, we are committed to helping our distributor and OEM partners achieve success. Our new webstore and partner portal add significant capabilities that strengthen our relationship with customers and, frankly, make Benshaw easier to do business with.”

The entire portal is designed to provide an interactive experience, with discussion forums, commenting tools and a suggestion box available to solicit feedback for ongoing platform development.


Advanced Controls and Drives from Benshaw

Benshaw is widely recognized as a leading provider of advanced motor control products for continuous duty, mission critical applications. We thrive on complex applications and work diligently to bring cost-effective, advanced motor control and protection solutions to our customers. With operations spanning the globe, Benshaw now offers the broadest family of globally supported, globally certified, low and medium voltage soft starters in the industry.

Rapid. Rugged. Global.