In 2019, Benshaw 2.0 was launched. Benshaw 2.0 is a wide ranging initiative to identify and address major issues that can help our customers in their efforts to thrive and succeed in an ever more challenging global marketplace. Benshaw has committed significant resources to achieve our key objectives.

Benshaw 2.0

Below, we recap some of the significant milestones we have completed to date:

Benshaw 2.0 Key Milestones


Acquisition of AuCom – This action adds innovate engineering talent and global sales/support services for Benshaw’s existing low voltage soft start product range.


New Website – Significant, ongoing enhancements to our website streamline access to key information resources and help strengthen the Benshaw brand in North American and beyond.

Benshaw Express Webstore – New payment options, an expanded line of “standard” product offerings and ongoing efforts to streamline the purchasing process provide both time savings and convenience for Benshaw customers.

Acquisition of Excel Industrial Electronics – Provides industry leading drive systems engineering expertise.

New Products Launched:


New Products Launched:


New LV Product Catalog – Our updated Low Voltage Products Catalog joins an ever growing library of online information resources, providing decision support tools for both Benshaw authorized resellers and end users alike.

Expanded Production Capacity – Reduces lead times while alleviating many of the logistics challenges that have impacted major commercial and industrial sectors around the world.

New Products Launched:


More to Come …

Our ongoing Benshaw 2.0 efforts have solidified Benshaw’s leadership position in applied motor control solutions. If you haven’t done so already, we encourage you to visit our website ( and webstore ( to learn more about our product lines and service capabilities.

An unwavering commitment to our customers and continuous improvement …
That’s what Benshaw 2.0 is all about.

Electrical Solutions to Mechanical Problems

Benshaw is widely recognized as a leading provider of applied motor controls and technologies. We thrive on complex applications and work diligently to bring cost-effective, advanced motor control and protection solutions to our customers. With operations spanning the globe, Benshaw now offers the broadest family of globally supported, globally certified, low and medium voltage soft starters in the industry.

Rapid. Rugged. Global.